Settings

Settings is where you configure how Mara works for your company. This page is a quick reference to every core section.

Reach Settings from the Settings item in your dashboard sidebar. It is grouped into five pages, so you only ever read the handful of settings you came for: Brand, Sending, Integrations, How Mara works, and Account. Switch between them from the list on the left of the Settings page; inside a group, the same list links to each section on that page. Most changes take effect on the next email Mara writes or the next worker scan.

Brand

Who you are, how you sound, and how your emails look.

Brand Profile

The voice and product context Mara uses for every email she writes: your tone, a sample line that sounds like you, your value prop, your ideal customer, and the features she is allowed to reference. It also holds who emails are signed by and the mailing address that marketing email is required to carry. Mara fills this in from your website, and you correct it here. Changes apply to the next email she writes.

Your Voice

The real writing voice Mara learned from emails you pasted, shown read-only: a plain summary of how you write, the fingerprint she distilled, and the excerpts she models. You can recapture it by pasting fresh samples, or clear it to fall back on the voice from your marketing site. You supply the samples and Mara distills them; you never hand-edit her reading of your voice.

Email Appearance

How your emails look: your logo in the signature, an accent color, and the size of the signature logo. A live preview renders a sample email as you change each control, so you see the result before you save.

Re-scrape Website

Re-runs Mara's brand analysis so she updates her snapshot of you. Editing Brand Profile above already covers the day-one workflow.

Sending

Where your email comes from, when it goes out, and who is excluded.

Send From

The address Mara sends from, and where replies come back. You choose the local part on your verified sending domain. Register a sending domain first, since the address sits on it. If a mailbox is already live, a new address takes effect the next time Mara provisions, not as a live rename.

Send Window

When Mara is allowed to send, plus the most emails one contact gets in a week. Set your timezone and a per-contact weekly cap; the cap defaults to 3 per week, and 0 disables it. On top of the cap, Mara sends at most one program email per contact per day and still respects the deliverability fatigue gate. It applies on the next worker scan.

Suppression

Addresses Mara must never email again. Paste an email and pick a reason, and Mara skips it from then on. This is add-only; it is your escape hatch for an address you know should not hear from you.

Segments

The saved segments Mara can target with programs, shown as a read-only list with live sizes and a proposed or active badge. Mara proposes segments from your product activity; to build one, ask her in chat.

Integrations

The connections Mara reads your product and your billing through.

The external systems Mara reads from or writes to: your sending domain, GitHub, billing webhooks from Stripe or Polar, the Mara API, Clerk, Supabase, and Molted. This is also where you connect a product so Mara learns who your users are and what they do, and where an ingestion-health strip shows per-connector contact counts. Connecting your product is covered in the developer docs.

How Mara Works

What Mara decides on her own, and what she brings to you first.

Mara's Playbook

Whether the lessons in your Playbook steer the copy she writes. Leave it on and Mara applies what she has learned about your program to every new draft.

Reply Autonomy

How much Mara can send a reply on her own, set per kind of inbound. She drafts every reply regardless; this decides which ones she sends without waiting for you. Each kind can graduate from "always ask me" to auto-send only after enough approvals, so she learns your voice first. Some kinds, like complaints, legal, and unsubscribes, always wait for you and cannot be changed.

Value Metric

The single number Mara optimizes for and reports on in Results. It is shown read-only here: your goal is the goal state on your journey map, so you set it there and this section reflects it.

Roadmap and Coming Soon

Recently shipped features and what is coming next, so Mara can reference real work in win-back and re-engagement emails instead of speaking in generalities. Paste a list, or connect your GitHub repo from Integrations and let her keep it current.

Account

Your plan, and the controls that end it.

Subscription

Your Mara plan, Starter or Growth. You start a 7-day trial to activate programs and begin sending, then pay per active program with sends metered and overage shown. Sending is never blocked; you see usage and an overage estimate here, and "Manage billing" opens the customer portal. Your monthly send allotment is read-only here, by design.

Danger Zone

Delete this company. Deleting stops in-flight sends, pauses active programs, cancels pending emails and program drafts, cancels any active subscription, and removes your access. You confirm by typing the company name, and it is reversible only with support intervention.