Playbook

Your Playbook is what Mara has learned about writing to your customers. As she sends emails, reads replies, and watches outcomes, she distills the signal into short, evidence-cited learnings: what subject lines land, what tone fits your audience, when to send, what to say. The Playbook is that running set of insights, and Mara uses it when she writes for you.

What you can do

• Read what Mara has learned, grouped by category: voice, subject lines, timing, customers, structure, and offers.
• See how sure she is about each learning. Every learning carries a confidence tier, from a hypothesis she is still testing to a validated insight backed by your own results.
• See where a learning came from. A learning is either one you taught Mara or one she distilled from your data, and each row is labeled so you can tell.
• Open the evidence behind a learning. Distilled learnings cite the real sends, replies, and outcomes they came from, so nothing is a black box.
• Add a learning, retire one, or ask what she knows, all from chat. See the Chat guide.
• Turn off applying learnings in Settings if you want Mara to keep watching and noting without changing her drafts yet.

How

The Playbook lives behind the Playbook link in your dashboard header.

• Active learnings are grouped by category at the top, each with its confidence tier, its source, and how many times it has been applied. Retired or contradicted learnings sit in a collapsed history section below.
• Mara builds the Playbook on her own as your results come in. You do not have to do anything to start it. A learning you add yourself in chat sits alongside the ones she distills.
• When applying learnings is on, the default, Mara folds the relevant learnings into every email she writes. The validated ones shape her drafting directly.
• Toggle "Apply Playbook learnings" in Settings to switch between using the Playbook in drafts and observe-only mode, where it keeps building but does not change her copy.

Limitations

• The Playbook fills in over time, not on day one. Mara needs your sends, replies, and outcomes to have something to learn from, so a new workspace starts with little or nothing.
• It is read on its page and managed in chat. The page is for reading; adding or retiring a learning is a chat action.
• Mara holds the evidence bar high. She will not promote a learning to validated without your real data behind it, and she will not quietly overwrite a learning you taught her.
• A learning can be contradicted later. When new results disagree with an old insight, Mara moves it to history rather than pretending it still holds.
• Your Playbook is yours alone. It is built only from your data and never mixes in another company's results.