Docs

Mara is hired, not installed, so there is not much to integrate. What she needs from your side is data: who your users are and what they do. Two surfaces carry it, and both are documented here in enough detail that an AI coding agent can do the work for you.

Connect your data

Mara API. One endpoint, two operations. identify upserts a contact, track records what happened and fires matching programs. Bearer-key auth, batching, idempotency, rate limits, naming guidance, runnable examples.

Webhooks. Stripe, Polar, and Clerk. Paste Mara's per-tenant URL into the provider and the provider's signing secret into Mara. Events arrive signature-verified and normalized into the eight lifecycle moments programs trigger on.

Contacts can also arrive by CSV or JSON import from the settings page; no docs needed, the upload form explains itself.

Connect your AI tools

MCP server. Point Claude Code, Claude Desktop, Cursor, or any other MCP client at your workspace. Read programs, drafts, and the Playbook, and act on your behalf (draft, approve, pause), under the same guardrails as your dashboard chat.

Coming from another tool

Glossary. Every term mapped from what Loops, Customer.io, Klaviyo, Encharge and Sequenzy call it. A flow, a loop, a sequence and a campaign are all a program here. An audience is a segment. Also the parts with no equivalent anywhere, starting with the approval queue: Mara drafts and then stops, so if it looks like nothing is sending, your programs are running and waiting on you.

For AI coding agents

Every docs page has a raw markdown twin: append .md to the URL. There is also llms.txt at the site root, and llms-full.txt with the full docs inlined. Your founder's dashboard (Settings, Integrations, Mara API) has a ready-made prompt that includes the tenant's real endpoint URL.

Where things are decided

Integration gets data in. Everything else, drafting programs, approving emails, pausing sends, teaching Mara what to say, happens in your dashboard and chat. If you are evaluating Mara rather than wiring her up, start at how it works.