Programs
Mara runs eight lifecycle email programs end-to-end. Each one starts on a trigger from your event stream, gets drafted in your voice, goes through your approval policy, and updates itself from what came back.
Programs that grow the relationship
The welcome program starts the moment someone signs up. First email goes out within the minute. The rest play out over the next two weeks.
Activation is for the signup who hasn't done the thing your product is actually for. Mara nudges toward the action that turns a signup into a user.
When you ship something your active users haven't tried yet, the feature-adoption program writes to the subset who'd care. Mara watches your repo, so she knows what's new.
Expansion writes to users getting more value than they're paying for. Plan-upgrade prompts, seat-add suggestions, usage-cap nudges. Quietly, without the upsell tone.
Programs that protect the relationship
The churn-save program runs on cancel intent. One email between the click and the door closing. Mara has minutes to make the case.
The hardest job in lifecycle email is writing to a customer who already left. Most teams skip it. Mara's win-back program doesn't.
When a user goes quiet (used to log in, doesn't now), the re-engagement program writes the case for coming back. Mara reconstructs what they were doing when they stopped and writes from there.
Dunning handles the failed payment. Coming soon. The billing-webhook plumbing is live; the program itself ships in the next release. There's a preview of how it'll work on the page.
How any program works inside Mara
Same shape every time. The trigger fires. The Journey Architect picks the cadence. The Copywriter writes each step. The Brand Analyst supplies your voice and your product reality. Sends route through your domain. Replies route to your inbox. The bandit picks the variant that worked and rewrites the one that didn't.
That's how Mara works, unpacked. This page is the map of what she runs.