# Mara

> Mara is an AI lifecycle marketer for B2B SaaS, hired like a teammate rather than installed like a tool. She designs, drafts, schedules, sends, and continuously improves lifecycle email programs (welcome, activation, retention, churn-save, expansion, win-back) end to end. Founders approve; Mara does the work. She lives at hiremara.com.

Integrating a product with Mara means getting data in: who your users are and what they do. Two surfaces carry it. Everything else (approving journeys and emails, steering tone, pausing sends) happens in the founder dashboard and chat, not over an API.

## Docs

- [Docs index](https://hiremara.com/docs/index.md): what to connect and where things are decided
- [Mara API](https://hiremara.com/docs/api.md): send identify/track events from your product, server to server. Auth, batching, idempotency, rate limits, program firing, runnable examples, and an implementation checklist for coding agents.
- [Webhooks](https://hiremara.com/docs/webhooks.md): point Stripe, Polar, or Clerk webhooks at Mara. Per-tenant URLs, signing-secret setup, and the eight normalized lifecycle moments programs trigger on.
- [Glossary](https://hiremara.com/docs/glossary.md): what Mara calls things, mapped from what Loops, Customer.io, Klaviyo, Encharge and Sequenzy call them. A flow/loop/sequence/campaign is a program, a customer journey is the path through the product (not an email artifact), an audience is a segment, a subscriber is a contact. Also covers the parts with no equivalent elsewhere: the To-do approval queue (nothing sends until the founder says yes), the Playbook, Customer Voice, and verdicts.
- [MCP server](https://hiremara.com/docs/mcp.md): connect Claude Code, Claude Desktop, Cursor, or any MCP client to a workspace. Auth, setup for every client, the full tool catalog (34 tools: 9 read-only, 22 action, plus ask_mara and two MCP-only setup tools), and rate limits.

## Help

- [Help center](https://hiremara.com/help/index.md): practical guides to running your lifecycle email program with Mara
- [Dashboard](https://hiremara.com/help/dashboard.md): the sidebar pages (Home, Journeys, Activity, Results, Contacts, Playbook, Voice, Settings) and the chat companion, and what each is for
- [Journeys](https://hiremara.com/help/programs.md): what a journey is, how to see what each one sends and to whom, and how to pause, resume, or archive one
- [Chat](https://hiremara.com/help/chat.md): how to direct Mara from chat to build, edit, and approve programs and segments, and what she can and cannot do there
- [Playbook](https://hiremara.com/help/playbook.md): what Mara has learned about writing to your customers, the confidence tiers, sources, and how it shapes her drafts
- [Settings](https://hiremara.com/help/settings.md): a reference to every settings section, from brand profile and value metric to send window, reply autonomy, and suppression

## Optional

- [How it works](https://hiremara.com/how-it-works): the founder-facing tour of Mara's loop
- [Integrations](https://hiremara.com/integrations): GitHub, Stripe, Polar, and Molted at a glance
- [Pricing](https://hiremara.com/pricing): two plans, metered on sends
- [Full docs in one file](https://hiremara.com/llms-full.txt)