# Mara

> Mara is an AI lifecycle marketer for B2B SaaS, hired like a teammate rather than installed like a tool. She designs, drafts, schedules, sends, and continuously improves lifecycle email programs (welcome, activation, retention, churn-save, expansion, win-back) end to end. Founders approve; Mara does the work. She lives at hiremara.com.

Integrating a product with Mara means getting data in: who your users are and what they do. Two surfaces carry it. Everything else (approving journeys and emails, steering tone, pausing sends) happens in the founder dashboard and chat, not over an API.

## Docs

- [Docs index](https://hiremara.com/docs/index.md): what to connect and where things are decided
- [Events API](https://hiremara.com/docs/events-api.md): send identify/track events from your product, server to server. Auth, batching, idempotency, rate limits, journey firing, runnable examples, and an implementation checklist for coding agents.
- [Webhooks](https://hiremara.com/docs/webhooks.md): point Stripe, Polar, or Clerk webhooks at Mara. Per-tenant URLs, signing-secret setup, and the eight normalized lifecycle moments journeys trigger on.

## Help

- [Help center](https://hiremara.com/help/index.md): practical guides to running your lifecycle email program with Mara
- [Dashboard](https://hiremara.com/help/dashboard.md): the four founder dashboard panes (Needs you, Activity, Results, Chat) and what each one is for
- [Journeys](https://hiremara.com/help/journeys.md): what a journey is, how to see what each one sends and to whom, and how to pause, resume, or archive one
- [Chat](https://hiremara.com/help/chat.md): how to direct Mara from chat to build, edit, and approve journeys and audiences, and what she can and cannot do there
- [Playbook](https://hiremara.com/help/playbook.md): what Mara has learned about writing to your customers, the confidence tiers, sources, and how it shapes her drafts
- [Settings](https://hiremara.com/help/settings.md): a reference to every settings section, from brand profile and value metric to send window, reply autonomy, and suppression

## Optional

- [How it works](https://hiremara.com/how-it-works): the founder-facing tour of Mara's loop
- [Integrations](https://hiremara.com/integrations): GitHub, Stripe, Polar, and Molted at a glance
- [Pricing](https://hiremara.com/pricing): two plans, metered on sends
- [Full docs in one file](https://hiremara.com/llms-full.txt)