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Programs

A program is one lifecycle email sequence. A welcome series, a win-back, a dunning sequence for failed payments. Each program has a trigger that starts it (a new signup, a canceled subscription, entry into a segment), one or more email steps, and timing between them. Mara runs every program for you. You decide which ones go live.

What you can do

  • See every program Mara runs for you, with its status, what starts it, how many steps it has, and how much it has sent in the last 30 days.
  • Open any program to read exactly what it sends, to whom, and when: the segment, each step with its trigger and timing, the latest email copy, and the last 30 days of results for that program.
  • Where a step is testing variants, see the live versions and the share of sends each one is getting as Mara learns which lands best.
  • Pause a live program so it stops sending, resume a paused one, or archive a program you no longer want.
  • Ask Mara in chat to design a new program, change copy or timing, or set up a whole program.

How

The Programs pages live behind the Programs item in your dashboard sidebar.

  • The list page shows all of your programs. Click any one to open its detail page.
  • The detail page lays out the segment, the funnel for the last 30 days, and each step in order with its trigger, timing, and the latest email.
  • Pause, Resume, and Archive are buttons on the program, so a quick state change does not need a conversation. A live program can be paused; a paused program can be resumed; any program can be archived. Archiving asks you to confirm first.
  • Anything that changes what a program says or when it sends happens in chat, the place where Mara does the work. Open chat and tell her what you want. See the Chat guide for how that works.

Limitations

  • The Programs pages are for reading and for mechanical state changes (pause, resume, archive). They do not let you edit copy or timing in place. Those edits go through chat so Mara can redraft and you can re-approve.
  • Resuming a program re-runs the same checks as going live. If another live program already starts on the same trigger, Mara will not resume into that collision. Pause or archive the other one first.
  • One trigger should drive one live program. Mara refuses to put two live programs on the same trigger so a contact never gets two emails for the same moment.
  • A program only sends once it is live and your sending domain is set up. A drafted or paused program sends nothing.
  • These pages show your own programs only. They never expose another company's data.