Journeys

A journey is one lifecycle email program. A welcome series, a win-back, a dunning sequence for failed payments. Each journey has a trigger that starts it (a new signup, a canceled subscription, entry into an audience), one or more email steps, and timing between them. Mara runs every journey for you. You decide which ones go live.

What you can do

• See every journey Mara runs for you, with its status, what starts it, how many steps it has, and how much it has sent in the last 30 days.
• Open any journey to read exactly what it sends, to whom, and when: the audience, each step with its trigger and timing, the latest email copy, and the last 30 days of results for that journey.
• Where a step is testing variants, see the live versions and the share of sends each one is getting as Mara learns which lands best.
• Pause a live journey so it stops sending, resume a paused one, or archive a journey you no longer want.
• Ask Mara in chat to design a new journey, change copy or timing, or set up a whole program.

How

The Journeys pages live behind the Journeys link in your dashboard header.

• The list page shows all of your journeys. Click any one to open its detail page.
• The detail page lays out the audience, the funnel for the last 30 days, and each step in order with its trigger, timing, and the latest email.
• Pause, Resume, and Archive are buttons on the journey, so a quick state change does not need a conversation. A live journey can be paused; a paused journey can be resumed; any journey can be archived. Archiving asks you to confirm first.
• Anything that changes what a journey says or when it sends happens in chat, the place where Mara does the work. Open the Chat pane and tell her what you want. See the Chat guide for how that works.

Limitations

• The Journeys pages are for reading and for mechanical state changes (pause, resume, archive). They do not let you edit copy or timing in place. Those edits go through chat so Mara can redraft and you can re-approve.
• Resuming a journey re-runs the same checks as going live. If another live journey already starts on the same trigger, Mara will not resume into that collision. Pause or archive the other one first.
• One trigger should drive one live journey. Mara refuses to put two live journeys on the same trigger so a contact never gets two emails for the same moment.
• A journey only sends once it is live and your sending domain is set up. A drafted or paused journey sends nothing.
• These pages show your own journeys only. They never expose another company's data.